Hi, I'm Matias
Here's the thing about design systems: they're not a library problem.
They're a people problem.
They're a people problem.
You can have perfect token architecture, beautifully documented components, and a design library any engineer would love — and still have zero adoption. Because if the system doesn't genuinely make people's work easier, they won't use it. Full stop.
That's the problem I've spent the past six years obsessing over. Building systems that are architecturally sound and actually used: token structure, component strategy, theming architecture, and the cross-functional collaboration that makes the whole thing stick. So product teams can move faster, ship more consistently, and spend less time reinventing the wheel.
At FanDuel, I lead Formation, a multi-brand, multi-platform design system serving product teams across a large organisation. Before that, at NewsUK, I was part of NewsKit, one of the more recognised multi-brand design systems in UK media. At Nutmeg, I built the dark mode foundations across iOS and Android and helped push their design system forward during a period of rapid product growth.
I work best in the weeds: deep in design libraries and token specs, whiteboarding with engineers, and more and more with AI tools that help me move faster and document better. I care about the quality of what gets built, the clarity of how it gets communicated, and the people I get to figure it out with.
Having grown up across Argentina and Brazil before landing in the UK, I've spent my whole career crossing cultures and switching languages — Spanish, Portuguese, English — sometimes all three in the same week. That fluency comes naturally to distributed and international teams, and I genuinely enjoy it.
Get in touch
I'm always up for a good conversation about design systems, token architecture, or how teams can work better together. If you're building something interesting or thinking about how to make what you have more scalable, let's talk.
Thank you for your message. I'll get back to you as soon =)
